For the identity of MAMUT Winter 14, the local fashion brand assigned the name of an animal to each shoe.

We took advantage of the opportunity to explore the illustration by associating it with MAMUT´s identity. We represented each of the animals chosen using bright colors and guidelines that the brand applies to its winter collections. MAMUT´s iconic packaging system remained intact, with new illustrations added to each of the faces, leaving some surprises to the product discovery experience.