GRØN asked us to handle the launch campaign of the new collection of Create Bikes in Uruguay, the London brand of fixie bikes. There is a strong culture around this product, where users assemble their own bikes with components from different brands. This concept was the basis of the graphic we developed. The typography is made up of different elements, just like the fixie bike. Each of these elements has strong colors, just like those used by Create in their models. The weight of the typography and its constant variations allude to the solidity and dynamism of this type of bicycle.

There is direct and clear communication, with words that relate to the fixie world. The basic shapes and full colors work as a background environment for the product to stand out against.